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![Persona](https://images.squarespace-cdn.com/content/v1/568ec96940667a32676d3ebf/1497299206189-QJD8NGYUU1U7DRL0T7MY/Auto+on+Demand+Persona.png)
![Scenario for Persona](https://images.squarespace-cdn.com/content/v1/568ec96940667a32676d3ebf/1497299599780-XMHK9WMYS5R2523K5ZER/Story.png)
![Journey Map for First-time Users](https://images.squarespace-cdn.com/content/v1/568ec96940667a32676d3ebf/1497295245058-E092M76LJD37LZERSA9C/JourneyMap+-+Auto+Service+Concept.png)
Persona
User persona created synthesizing personal experiences and informal interviews.
Scenario for Persona
Short story describing how the user would use the service.
Journey Map for First-time Users
This user journey follows how a new user would discover, and use the app for the first time, while at work. The goal here was to capture the emotional state, and thought-process, and design a solution that addresses those needs.